Mailchimp

Mailchimp is an email marketing platform for creating and sending campaigns. The storekit integration automatically syncs customer data to your Mailchimp audience.

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Setup

1. Log in to your Mailchimp account
2. Go to Account → Extras → API keys
3. Generate a new API key
4. Note your Audience ID (found in Audience → Settings → Audience name and defaults)
5. In storekit, go to Settings → Integrations
6. Enter your Mailchimp API Key and Audience ID
7. Save changes

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Synced Data

When a customer places an order, the following data is sent to Mailchimp:

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Contact Information

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Custom Fields

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Marketing Consent

Only customers who opt-in to marketing are added to your Mailchimp audience. Customers who don’t consent are not synced.

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Tags

Customers are automatically tagged in Mailchimp based on:

• Store name - Which store they ordered from
• Order type - Delivery, Pickup, or Dine-in
• First order - New customers are tagged

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Use Cases

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Welcome Series

Send automated emails to new customers:

1. Create an automation triggered by new subscriber
2. Filter by “First order” tag
3. Send welcome email with menu highlights

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Re-engagement Campaigns

Win back lapsed customers:

1. Create a segment: LAST_ORDER more than 30 days ago
2. Send a “We miss you” campaign with an offer

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VIP Campaigns

Target your best customers:

1. Segment by ORDER_COUNT > 5 or TOTAL_SPENT > £100
2. Send exclusive offers or early access to new items

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Location-Based Campaigns

For multi-store operations:

1. Segment by store name tag
2. Send store-specific promotions or updates

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Sync Frequency

Customer data syncs to Mailchimp:

• Immediately when a new customer places their first order
• Daily for updates to existing customer profiles (order count, total spent)

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