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Acteol (an Access company) is a hospitality CRM platform for guest data management and marketing automation. The storekit integration syncs customer and order data to build comprehensive guest profiles.

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Setup

  1. Contact your Acteol account manager to enable the storekit integration
  2. Obtain your Acteol API credentials
  3. In storekit, go to Settings → Integrations
  4. Enter your Acteol credentials
  5. Save changes

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Synced Data

When a customer places an order, the following data is sent to Acteol:

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Guest Profile

FieldActeol Field
Emailemail
First namefirstName
Last namelastName
Phonemobile
Marketing consentoptIn

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Transaction Data

FieldDescription
transactionIdOrder ID
transactionDateOrder date and time
transactionValueOrder total
transactionTypeDelivery / Pickup / Dine-in
locationIdStore ID
locationNameStore name

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Order Items

FieldDescription
productNameItem name
productCategoryCategory name
quantityQuantity ordered
priceItem price

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Customer Metrics

MetricDescription
lifetimeValueTotal spend across all orders
orderCountNumber of orders placed
averageOrderValueAverage transaction value
firstTransactionFirst order date
lastTransactionMost recent order date

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Profile Matching

Acteol matches storekit customers with existing profiles using:
  1. Email address (primary match)
  2. Phone number (secondary match)
This creates a unified view across all your customer touchpoints.

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Use Cases

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Single Customer View

Combine data from multiple sources:
  • Online orders (storekit)
  • In-venue POS transactions
  • Reservations
  • WiFi logins
  • Loyalty programme

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RFM Segmentation

Segment customers by Recency, Frequency, and Monetary value:
SegmentCriteria
ChampionsRecent, frequent, high spend
LoyalFrequent, good spend
At RiskPreviously frequent, now lapsed
LostLong time since last order

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Automated Campaigns

Set up triggered marketing:
  • Welcome series for new customers
  • Birthday offers
  • Anniversary of first order
  • Win-back for lapsed customers
  • VIP recognition for top spenders

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Cross-Channel Attribution

Track customer journey across channels:
  • First discovered via social media
  • Signed up through WiFi
  • First order via storekit
  • Became regular customer

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Reporting

Access combined reporting in Acteol:
  • Customer acquisition by source
  • Lifetime value by channel
  • Campaign performance
  • Location comparisons

Customer Data

View and export customer data

Customer Feedback

Collect customer reviews