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Stories bring your menu to life with Instagram-style vertical videos embedded directly in your ordering experience. They’re the most engaging way to showcase your food and connect with customers at the moment they’re deciding what to order.

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How Stories Work

Stories appear as a horizontal carousel at the top of your menu. When a customer taps a story, it opens in a full-screen viewer where they can:
  • Watch - Swipe through multiple pages per story
  • Tap - Navigate forward/back by tapping left or right
  • Hold - Pause the video by holding down
  • Act - Tap call-to-action buttons to add items or view more
Each story can contain multiple pages (videos), and each page can have its own call-to-action button.

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Call-to-Action Types

Every story page can include a CTA button to drive customer action:
CTA TypeDescription
Add to BasketInstantly adds the featured item to the customer’s basket
View ItemOpens the item detail modal for customisation
View CategoryNavigates to a specific menu category
External URLLinks to external content (your website, social media, etc.)
Add to Basket is the most powerful CTA - it creates a frictionless path from discovery to purchase. Use it for hero items that don’t require customisation.

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Content Recommendations

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Hero Items

Feature your signature dishes and bestsellers. These are the items that define your brand and drive the highest margins.
  • Show the sizzle - Capture the steam, the cheese pull, the pour
  • Keep it short - 5-15 seconds is the sweet spot
  • End with the hero shot - Leave them hungry

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Behind the Scenes

Give customers a window into your kitchen and team. Authenticity builds trust and loyalty.
  • Prep work - Show ingredients being prepared fresh
  • The team - Introduce your chefs and staff
  • The process - From raw ingredients to finished dish

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Limited Time & Seasonal

Create urgency with time-sensitive content.
  • Daily specials - “Today only” drives immediate action
  • Seasonal menus - Build anticipation for what’s new
  • Last chance - Ending soon? Let them know

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Social Proof

Leverage your best content from social media.
  • Customer reactions - Real people enjoying your food
  • Reviews come to life - Visual testimonials
  • Busy service - Show the energy of a packed restaurant

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Best Practices

Vertical Format

Always shoot in 9:16 portrait orientation. This fills the entire screen and feels native to mobile users.

Sound Optional

Videos start muted. Make sure your content works without sound - use visually compelling footage.

First Frame Matters

The thumbnail is the first frame. Start with an appetising shot, not a black screen or logo.

Keep It Fresh

Update stories regularly. Stale content gets ignored. Aim to refresh weekly.

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The Future of Ordering

Stories aren’t just a feature - they’re a glimpse into how guests will order in the future. Traditional menus are static lists. Stories transform your menu into a discovery experience where customers browse visually, get inspired by what looks delicious, and add items without ever scrolling through categories.
We’re building toward a radically different menu experience where video-first browsing becomes the primary way guests explore and order. Stories are the foundation.
Think about how you browse Instagram or TikTok - you don’t search, you discover. The best content finds you. That’s where food ordering is headed, and stories put you ahead of the curve.

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Getting Started

Stories are managed through the storekit dashboard. To add your first story:
  1. Go to Menu → Stories in your dashboard
  2. Click Create Story
  3. Upload your vertical video (9:16 aspect ratio)
  4. Add a title and choose your CTA type
  5. Link to a product, category, or URL
  6. Publish and watch engagement soar
Need help creating video content? Check out our guides on Product Photography and Videos.