Why Loyalty Matters
Acquiring a new customer costs 5-7x more than retaining an existing one. A well-designed loyalty program:- Increases order frequency - Customers return to earn and redeem rewards
- Boosts average order value - Points thresholds encourage larger orders
- Builds emotional connection - Rewards make customers feel valued
- Generates data - Track customer preferences and behaviour
- Reduces reliance on discounts - Rewards feel earned, not given away
Restaurants with loyalty programs see an average 20-30% increase in repeat orders from enrolled customers.
Supported Integrations
storekit integrates natively with two leading loyalty platforms:Piggy
Piggy is a flexible loyalty and marketing platform popular across Europe. Key Features:- Points/credits system - Customers earn credits on every order
- Rewards catalogue - Offer free items, discounts, or percentage off
- Vouchers - Time-limited rewards with expiration dates
- Gift cards - Sell and redeem digital gift cards
- Automated campaigns - Birthday rewards, win-back emails, and more
- Multi-location support - Unified loyalty across all your stores
| Type | Description |
|---|---|
| Basket discount | Percentage or fixed amount off the total |
| Product discount | Discount on specific menu items |
| Category discount | Discount on entire categories |
| Free item | Redeem points for free products |
Como
Como is an enterprise-grade loyalty platform for hospitality brands. Key Features:- Points balance - Earn monetary points on purchases
- Deals and offers - Targeted promotions based on behaviour
- Membership tiers - Bronze, Silver, Gold progression
- Omnichannel - Works across online, in-store, and app
- Advanced segmentation - Personalised rewards based on data
- Enterprise reporting - Deep analytics and insights
How It Works
Customer Experience
- Sign up - Customer enters email or phone at checkout
- Verify - One-time code confirms their identity
- Earn - Points accumulate automatically on every order
- View rewards - Available rewards display in the basket
- Redeem - One tap applies the reward to their order
Rewards Display
When a customer is logged in, their available rewards appear as a horizontal carousel in the checkout:- Reward name and image
- Points/credits required
- Expiration date (if applicable)
- One-tap redeem button
Benefits for Your Business
Higher Retention
Loyalty members order 2-3x more frequently than non-members.
Increased Spend
Points thresholds encourage customers to add items to reach the next reward.
Customer Data
Build a database of identified customers for marketing.
Reduced Discounting
Earned rewards feel more valuable than blanket discounts.
Gift Cards
Both Piggy and Como support digital gift cards that integrate with storekit:- Sell gift cards - Customers purchase cards for friends and family
- Redeem at checkout - Enter gift card code to apply balance
- Partial redemption - Use part of the balance, save the rest
- Balance checking - Customers can check remaining balance
- Holiday gifting seasons
- Corporate gifting programs
- “Sorry we messed up” recovery gestures
Setting Up Loyalty
Prerequisites
- Create an account with Piggy or Como
- Configure your program - Set earn rates, rewards, and tiers
- Get your API credentials - Required for storekit integration
Connect to storekit
- Go to Integrations in your storekit dashboard
- Select Piggy or Como
- Enter your API credentials
- Configure display options
- Test with a sample order
Program Design Tips
Keep It Simple
The best loyalty programs are easy to understand:- Clear earn rate - “£1 = 1 point” is better than complex multipliers
- Achievable rewards - First reward should be reachable in 2-3 orders
- Visible progress - Show customers how close they are to the next reward
Reward What You Want
Design rewards that drive desired behaviour:| Goal | Reward Strategy |
|---|---|
| Increase frequency | Time-limited rewards (“Use within 7 days”) |
| Increase basket size | Thresholds (“Spend £25+, earn double points”) |
| Promote new items | Bonus points on new menu additions |
| Off-peak orders | Extra points on slow days/times |
Communicate Value
Make sure customers know about your program:- Mention it on your store homepage
- Highlight points earned on the confirmation page
- Send “points balance” reminders via email
- Celebrate when customers unlock rewards
Measuring Success
Track these metrics to evaluate your loyalty program:| Metric | What It Tells You |
|---|---|
| Enrollment rate | % of customers who join the program |
| Active member rate | % of members who ordered in last 30 days |
| Redemption rate | % of earned points that get redeemed |
| Member vs non-member AOV | Are members spending more? |
| Member order frequency | How often do members return? |
Getting Started
If you’re new to loyalty:- Choose a platform - Piggy for flexibility, Como for enterprise
- Design a simple program - Start basic, iterate based on data
- Connect to storekit - Follow the integration steps above
- Promote enrollment - Make it visible and valuable
- Monitor and adjust - Review metrics monthly and refine