Pub delivery lets food businesses expand their reach by placing QR codes in local pubs, bars, and other venues. Guests scan, order, and your food is delivered directly to them at the pub. This guide explains how to set up tables as pub locations with linked delivery addresses.
How It Works
- Partner with local pubs to place your QR codes
- Each pub is set up as a “table” with a linked delivery address
- Guests scan the QR code at the pub
- They order from your menu and pay online
- The order comes through as a delivery to that pub’s address
- You deliver the food to the pub
This model works for any food business without their own seating - dark kitchens, takeaways, food trucks, or home caterers.
Setting Up Pub Delivery
Step 1: Enable Dine-in Ordering
Even though you’re delivering, we use the dine-in system to manage pub locations.
- Go to Settings > Operations
- Enable Dine-in ordering
- Keep Delivery enabled (required for address linking)
Step 2: Rename the Table Descriptor
Change “Table” to something appropriate for your setup:
- Go to Settings > Store Settings
- Set Table Descriptor to one of:
| Descriptor | Best For |
|---|
| Pub | Traditional pub partnerships |
| Venue | Mix of pubs, bars, clubs |
| Location | General delivery points |
| Bar | Bar-focused partnerships |
Step 3: Create Areas by Neighbourhood
Organise pubs into areas based on your delivery zones:
- Go to Settings > Tables
- Click Add Area
- Name by neighbourhood or zone:
- “City Centre”
- “Northside”
- “Within 2 miles”
This helps you manage delivery logistics and see which areas perform best.
Step 4: Add Pubs as Tables
Add each partner pub:
- Click into an area
- Click Add Table
- Enter the pub name: “The Red Lion”, “The Crown & Anchor”
Use the pub’s actual name so it’s instantly recognisable to customers and delivery drivers.
Step 5: Link Delivery Addresses
This is the key step that makes pub delivery work. Each pub needs its address linked so orders route correctly.
Contact support to link a delivery address to each pub/table. Provide:
- The table/pub name
- Full delivery address including postcode
- Any delivery instructions (e.g., “Side entrance”, “Ask for bar manager”)
- Come through as delivery orders
- Include the pub’s address
- Show on printed tickets with full delivery details
Step 6: Generate QR Codes
Create QR codes for each pub:
- Go to Settings > Tables
- Click the QR icon next to each pub
- Download the QR code
- Provide to the pub for display
Consider creating branded table talkers or beer mat inserts with:
- Your logo and food photos
- The QR code
- “Scan to order food to your table”
Example Configuration
Pizza Kitchen with 8 Partner Pubs
Table descriptor: Pub
| Area | Pubs |
|---|
| Town Centre | The King’s Head, The White Horse, The Fox & Hound |
| Riverside | The Anchor, The Boat House |
| High Street | The Crown, The Railway Tavern, The George |
ORDER #1234 - DELIVERY
----------------------
Deliver to: The Anchor
12 River Lane
Townsville
TV1 2AB
Instructions: Ask for duty manager
1x Margherita (12")
1x Pepperoni (12")
2x Garlic Bread
Pricing Strategies
Increase menu prices slightly for pub orders to cover delivery:
- Regular takeaway menu: £12 pizza
- Pub menu: £14 pizza (covers delivery cost)
Create a separate menu for pub ordering with adjusted prices.
Option 2: Add a Delivery Fee
Set a standard delivery fee that applies to all pub orders:
- Go to Settings > Store Settings
- Set a Service Charge (e.g., 200 for £2.00)
- Label it “Delivery fee”
Option 3: Pub-Specific Pricing
Work with each pub on a commission or fee structure:
- Pub takes a cut of each order
- You charge a small delivery fee
- Price adjustments based on distance
Partnering with Pubs
What to Offer Pubs
- No kitchen needed - they can offer food without cooking
- Increased dwell time - guests stay longer when fed
- Higher drink sales - food encourages more rounds
- No staff required - you handle everything
What to Ask For
- Prominent QR placement - tables, bar, menus
- Staff awareness - bartenders can recommend ordering
- Delivery access - where should drivers go?
- Peak time coordination - busy periods, events
Simple Partnership Agreement
Cover these basics:
- QR code placement locations
- Delivery handoff process
- How complaints are handled
- Trial period and review
Operational Tips
Set Realistic Prep Times
Account for:
- Kitchen preparation
- Travel time to the pub
- Finding the customer
Set your prep time in Settings > Operations accordingly (e.g., 30-45 minutes).
Delivery Instructions
When contacting support to link addresses, include helpful instructions:
- “Deliver to bar, ask staff to announce”
- “Beer garden entrance on left side”
- “Text customer on arrival”
Handle Peak Times
Friday and Saturday nights will be busiest. Consider:
- Limiting orders per time slot
- Adding staff during pub peak hours
- Pausing distant pubs when overwhelmed
Use order reports to see:
- Which pubs generate most orders
- Average order value per pub
- Peak ordering times
Focus marketing efforts on high-performing locations and consider removing underperforming ones.
Customer Experience
When a guest scans the QR code at the pub:
- Your menu opens with the pub pre-selected
- They see “Ordering to: The Red Lion”
- They browse, customise, and add items
- At checkout, delivery address is pre-filled
- They pay online
- Order prints in your kitchen with pub name and address
- You deliver to the pub
- Staff or driver finds the customer
The guest never enters an address - it’s all handled automatically.
Scaling Up
Once you’ve proven the model with a few pubs:
- Expand the pub network - approach similar venues
- Create pub-specific promotions - “£2 off at The Crown this week”
- Add events - match day specials, quiz night deals
- Consider exclusivity - become the “official food partner”
Troubleshooting
| Issue | Solution |
|---|
| Customer left before food arrived | Take mobile number at checkout, text on arrival |
| Driver can’t find customer | Clear delivery instructions, ask pub staff to announce |
| Wrong pub selected | Ensure QR codes are pub-specific and clearly placed |
| Pub removed QR codes | Check in regularly, maintain relationship |
